PROFILE
Experienced metalworking technology marketing & sales management professional with application engineering background which includes providing technical training, regional and general management while representing the world’s major + minor metalworking technology builders as listed below. Clients are consulted with a high degree of expertise on how to improve business and become more successful, sustainable and profitable with best-fit metalworking equipment solutions while supported by e-marketing + e-consulting content. Dual nationality (Canadian + Dutch).
CAREER HISTORY
current employment: manager, Eastern Canada + corporate e-marketing guy at Masteel America Corporation, Oakville, Ontario, Canada
builder & distributor of Masteel, distributor of Maxcut, Leadwell, Eumach, L&L, U’chine, Ken, Po Ly Gim, Four-Star, Momentum
in charge of Eastern Canadian market development / sales / service as a new small company in this powerful North American business area (with many powerful competitors)
brought several new manufacturers to Masteel (Ken 5-axis machining technology, Po Ly Gim Swiss and regular turning technology) while visiting these suppliers in Taiwan
developed + maintain cutting edge marketing with Masteel’s promotional website @ masteel.ca and my supporting pages @ ronnater.ca to promote Masteel until masteel.ca was developed
from 2024 to 2016: area manager at Megatel, Mississauga, Ontario, Canasa
distributor of Goodway + Awea, Huron, Takumi, Apec, Emco Mecof, Fagima, Parpas OMV, Tongtai, Chmer, Supertec, Everising, Victor
tripled market share / sales numbers in a non-developed area in Ontario for Awea, Goodway, Takumi and Apec to 90% new customers
created new trade magazine marketing + company website
from 2013 to 2014: area sales manager at DMG Mori in Mississauga, Ontario, Canada
builder & distributor of DMG MORI
sold to 85% new customers in a small sales area north-west of Toronto, Ontario
from 2009 to 2013: regional sales manager at A.W. Miller Technical Sales in Mississauga, Ontario, Canada
distributor of Mazak, Mazak Optonics, Okamoto, Shigiya, JMT, Unisig
top regional sales manager for Mazak laser machines and systems in a large geographical sales area in Ontario to 95% new customers - including attracting the highest number of potential customers for Mazak Optonics at Fabtech 2012 in Las Vegas each day of the show (through a thorough understanding of Mazak’s laser cutting technology, the clients’ technical + production requirements and Mazak’s best-fit solutions) resulting in receiving Mazak Optonics’ offer to become the new distributor for Eastern Canada in 2013.
substantially increased Mazak chip making technology sales numbers / market share
from 2001 to 2009: regional sales manager at Ferro Technique in Mississauga, Ontario, Canada
distributor of Doosan, Agma, Sister, Chiron, Stama, Goratu, Juaristi, Fidia, Index + Traub, Mitsubishi, Roku-Roku, Hanwha, Accutex, Breton, Zimmermann
increased market share / sales numbers for Doosan and Chiron in a sales area in Ontario by 100% (for a total of 200%) - including selling Doosan turning and machining centres to a very small two machine shop as they grew to a large Doosan user - from 0 to over 20 Doosan machines (with an average machine value of $250,000 US x 20 = $5,000,000 US)
from 1987 to 1999: regional sales manager, technical instructor, general manager and senior consultant at A.W. Miller Technical Sales in Mississauga, Ontario, Canada
distributor of Mazak, Mazak Optonics, Okamoto, Shigiya, Finn-Power
award winning top regional sales manager (while providing customer programming and operator training on Mazak turning + machining centres with a full grasp of each technical application) exceeding many sales quota (some more than 200% of the quota) for an average of US $5,000,000 annual sales (with average annual US $200,000 straight commission)
subsequently promoted to general manager for Ontario and Manitoba, Canada while bringing Finn-Power (currently Prima Power) to Canada (with many resulting Finn-Power metal fabricating machinery and system sales)
from 1981 to 1987: inside sales manager, application engineer, technical specialist and regional sales manager at CAE Morse / Canrep Morse in Mississauga, Ontario, Canada
distributor of Mazak, Trumpf, Pines, Brown & Sharpe, South Bend, DEA, Pacific, Eltee Pulsitron, White Sundstrand, All Steel, Accurpress + Accurshear
managed the inside sales department
promoted to regional sales manager while substantially increasing market share / sales numbers by an annual average of 150% (for a total of 250%) for Mazak and Trumpf in an assigned area in Ontario
provided customer programming and operator training on Mazak turning + machining centres and offered time studies
CAREER DEVELOPMENT
Selling Techniques:
Certified Machine Tool Sales Engineer (CMTSE) in Toronto, Ontario, Canada
Carl Henry - A.W. Miller Technical Sales in East Aurora, New York, USA
DMG MORI Ellison in Dallas, Texas, USA
Machine Control Programming:
Humber College in Toronto, Ontario, Canada
Mazak Corporation in Florence, Kentucky, USA
Mazak Corporation in Schaumburg, Illinois, USA
Mazak Corporation in Hartford, Connecticut, USA
South Bend Lathe in South Bend, Indiana, USA
General Numerics in Elk Grove Village, Illinois, USA
Fagor Automation in Mississauga, Ontario, Canada
Product Training:
Standard Modern: manual & CNC lathes in Toronto, Ontario, Canada
Browne & Sharpe: grinding machines in North Kingstown, Rhode Island, USA
South Bend Lathe: manual & CNC lathes in South Bend, Indiana, USA
Trumpf: combo punch presses/laser cutting machines in Farmington, Connecticut, USA
DEA: coordiate measuring machines in Livonia, Michigan, USA
Pacific: press brakes & shears in Atlanta, Georgia, USA
Eltee Pulsitron: electrical discharge machines in New Jersey, USA
Mazak: turning & machining centres in Florence, Kentucky, USA / Chicago, Illinois, USA / Hartford, Connecticut USA / Nagoya, Japan
Mazak: laser cutting machines + systems in Elgin, Illinois, USA and Nagoya, Japan
Okamoto: grinding machines in Vernon Hills, Illinois, USA
Shigiya: cylindrical grinding machines in Schaumburg, Illinois, USA
Finn-Power: turret punch presses/right angle shears/laser cutting systems in Schaumburg, Illinois, USA and Kauhava, Finland
Accutex EDM: electrical discharge machines in Dayton, Ohio, USA
Takamaz: turning centres in Elk Grove Village, Illinois, USA
Index Corporation: turning centres in Noblesville, Indiana, USA
Chiron: single + multi-spindle vertical machining centres in Charlotte, North Carolina, USA and Tuttlingen, Germany
Stama: single + multi-spindle vertical machining centres in Schlierbach, Germany
Daewoo / Doosan: turning & machining centres in Detroit, Michigan, USA and Busan, South Korea
Unisig: deep hole drilling machines in Menomonee Falls, Wisconsin, USA
Pegard: CNC boring/milling machines in Andenne, Belgium
DMG MORI: turning & machining centres in Bielefeld + Seebach + Pfronten Germany and Iga City + Nara, Japan
Emco Mecof / Famup: 5-axis milling centres in San Quirino + Monferrato, Italy
Taiyo Koki: cylindrical & internal grinding machines in Niigata, Japan
Leadwell: turning & machining centres in Taichung, Taiwan
Eumach: machining centres in Taichung, Taiwan
U’Chine: machining centres, horizontal boring/milling machines in Taichung, Taiwan
Buffalo: turning & vertical + machining centres in Taichung, Taiwan
AXILE: 5-axis machining centres in Taichung, Taiwan and Windsor, Ontario, Canada